{epub download} Social Media Campaigns:

Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim, Matthew Prince

• Social Media Campaigns: Strategies for Public Relations and Marketing
• Carolyn Mae Kim, Matthew Prince
• Page: 278
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781032802510
• Publisher: Taylor & Francis

Social Media Campaigns: Strategies for Public Relations and Marketing

Scribd free ebooks download Social Media Campaigns: Strategies for Public Relations and Marketing English version 9781032802510 MOBI PDF

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The drive to create authentic human connection. Focusing on the principles for effective strategic communication via social media, this text allows readers to learn techniques and skills that transfer to different social media platforms. This edition again takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. This third edition includes: New insights on AI, ethics, and organizational strategy that reflect the changing landscape of social media. Expanded insights from industry professionals to equip students with diverse perspectives on leading social media hot topics. Updated case studies and real-world examples that showcase how successful brands are navigating the latest trends in earned media, influencer marketing, and community management. This is an ideal text for undergraduate and post-graduate courses in social/digital media marketing and public relations, or a secondary text in broader campaign planning and writing courses. Accompanying gratis online resources include chapter reviews, PowerPoint slides, sample syllabi, in-class exercises, and more.

Social Media Campaigns: Strategies for Public Relations and .
Updated case studies and real-world examples that showcase how successful brands are navigating the latest trends in earned media, influencer marketing, and .
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Social media campaigns : strategies for public relations and marketing
Social media campaigns : strategies for public relations and marketing. By: Kim, Carolyn Mae. Material type: TextPublication details: New York: Taylor .
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Details for: Social Media Campaigns : Strategies for Public Relations .
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Social Media Campaigns | Strategies for Public Relations and .
The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public .
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It is recommended that all students obtain a copy of the following book . Social media campaigns: strategies for public relations and marketing.
Social media campaigns : strategies for public relations and marketing
Social media campaigns : strategies for public relations and marketing. viii, 181 pages : 24 cm. Includes bibliographical references and index.
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Our undergraduate and graduate programs cover a broad range of contemporary communication techniques and strategies, including strategic marketing, public .

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